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Every organization head will tell you running a global tour isn't just standard office hours.

Recently named Women's Tennis Association (WTA) president Valerie Camillo is familiar with working around the clock through her career - including one as a board member with a brand management group managing American iconic singer Dolly Parton's tourist attractions.

Beyond the expertise into Parton's brand empire, Camillo takes over the leadership of women's tennis bringing extensive background across sport and entertainment, having held strategic positions at the top professional basketball organization, the premier ice hockey competition and Major League Baseball (MLB).

Camillo starts her leadership position at the WTA next month, succeeding the outgoing Steve Simon, who led for a decade is ending as he steps down.

Middle East Expansion, Pay Parity & Potential ATP Merger - Tackling Key Topics

When Camillo begins her new role on 17 November, she takes over regarding major challenges previously handled by the former leader.

Simon drew praise recently after making a principled decision by halting WTA events across China.

It was a response to concern for Chinese player Peng Shuai, who vanished publicly for three weeks post claims a top Chinese official of inappropriate behavior.

But the financial consequences of the decision were significant.

The organization reversed course from his moral stance last year and resumed operations to China, then sought to plug the shortfall through selecting financially strong Middle Eastern country as venue for the annual championship.

The move to a country where women's rights have historically been restricted sparked debate, and as the championship occurs once more in Saudi Arabia soon Saudi involvement faces examination.

Leadership approved a three-year deal with the Gulf nation - providing historic payouts of $15.5m (£12m) for the current season - showing Camillo will be leading talks regarding future in coming years.

Middle Eastern funding additionally gives substantial assistance toward organizational aims ensuring equal compensation for shared Association of Tennis Professionals (ATP) and WTA events in the near future and other premier events within the decade.

The possibility of the WTA merging business interests alongside the men's tour is still being negotiated, with the two governing bodies seemingly understanding the need for greater alignment concerning television, commercial and marketing arrangements.

The current fragmented landscape often causes fans and investors perplexed and frustrated.

Significantly, the leadership of professional tennis was challenged through legal action from the players' union, raising concerns about the tours for neglecting the interest of its stars.

Leadership understands the clear benefit of partnering with the wealthier men's tour, however the incoming leader seeks to prevent the WTA from losing its voice during important talks and brand development therefore.

Considering issues concerning tournament dates and competitor fatigue will also be high on Camillo's agenda.

Given she leads she leads both athletes and events, she must consider the requirements of both parties and strike a balance between driving revenue and the health of the stars producing those earnings.

Driving Additional Expansion During Sports Renaissance

Leadership changed hands as chief executive and chairman last year - subsequent to multiple major winner Martina Navratilova pushing for transformation - and the organizational shift is completed by installing fresh leadership.

Her arrival can be seen to represent continued progress for a transformed period within women's tennis, aiming to expand its visibility amid growing athletic business.

Camillo has the responsibility of elevating the reach across the tour and could look to examples through direct involvement witnessing Grammy-winning Parton - with her 'Dollywood' theme park and branded items combined with performing career building worldwide recognition - recognized as a model of commercial development.

Across sports business, Camillo will lean on her expertise gained while leading the business operations of the Philadelphia Flyers ice hockey team - including transforming their home arena as top facility - and serving as revenue head for the baseball team professional organization.

The new leader's knowledge with the commercial sophistication of America's biggest sports - specifically their methods for audience expansion and secure funding using new ideas - regarded as a significant element behind her appointment.

Her move into women's tennis comes at "a moment of accelerated growth and opportunity", says the WTA.

Currently represents across women's competitions. Financial returns throughout female athletics recently topped $1bn (£754m) and business analysts forecast reaching $2.5bn (£1.8bn) within six years.

Her primary objective involves securing the organization and athletes - featuring Coco Gauff, Aryna Sabalenka and Iga Swiatek - take a significant slice from the growth.

"We have top competitors globally and occupy a privileged spot in women's sports," leadership commented.

"In women's competitions, funding, viewership and coverage expand significantly.

"Generally the challenge for women's sports requires creating visibility, attracting fans and eyeballs and attention," added Camillo.

"The WTA faces distinct circumstances - we've been at this for 50 years plus, with substantial heritage, extensive international reach, and including highly visible, highest-paid competitors in the world."