The platform is rolling out a fresh option that allows them to lessen the volume of AI-created videos appearing in their streams. This initiative comes as the platform revealed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is undergoing trials over the coming weeks before a global rollout. This shift coincides with a rise in AI-generated material, driven by emerging video-generation tools.
The Broader AI Trend
It has been noted that approximately a tenth of the fastest-growing channels on a popular video site primarily display content made by AI. A large amount of this output is deemed low-quality AI content, a term for substandard, factory-style content that is often nonsensical or surreal.
Our research shows that a lot of users appreciate content made with AI tools, from AI artwork to science explainers, and we want to give people the option to increase or decrease of that, based on their own preferences,” said a spokesperson.
Scale of AI Content
The service shared that there are now over a billion videos on its app labeled as artificially created. In total, over 100 m pieces of content are submitted to the service daily, making AI-generated material a relatively small percentage of its complete catalog.
Customizing Your Feed
Users will be able to limit or boost the volume of artificial media they view by opening the topic control setting in the app and choosing the AI content topic. Additional categories that currently be adjusted under the filter encompass politics, fashion, beauty, and choreography.
AI Disclosure Rules
The platform’s rules require content makers to label convincing AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any realistic AI video that is without a tag can be taken down under its terms of service.
Additionally, the app will from now on attach an “AI-made” tag to content created with its built-in AI features, or identified by an industry-wide initiative for spotting content made by AI. This measure is designed to deter users from attempting to bypass the tagging system.
Educational Initiatives
TikTok is furthermore launching a two million dollar AI literacy fund for professionals and institutions to develop informative material about using AI responsibly. This initiative will assist educational bodies dedicated to training coding and technology.
Platform Protection
The video-sharing app has defended its safety measures, following debate over intentions to cut jobs for a large number of content moderators in Britain. The company is expected to eliminate hundreds of positions in its content moderation team in London, with worker representatives and online safety experts expressing worry that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would still have a role, but artificial intelligence can protect employees by removing the most distressing content ahead of it has to be seen by humans. The company reported a 76% decrease in shocking and graphic content seen by human moderators over the previous year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s very important to minimize viewing of harmful content as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
