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Devoted followers of the music superstar are sparking a noticeable rise in attendance at a German museum that houses a artwork of Shakespeare's character Ophelia, freshly reimagined in a song and visual production from Swift's latest record "The Life of a Showgirl".

The cultural institution in the mid-region Germany's city of Wiesbaden received dozens more visitors than typical over the weekend, as fans aimed to observe the actual rendition of the painting that opens the visual for "Swift's new song".

In the video, which has been watched more than 65 countless instances on online, the artwork comes alive, with Taylor Swift at its heart.

"We are delighted by this attention - it's very enjoyable," a gallery official commented.

The representative noted that one group had traveled from the north German urban center of this major city, a lengthy journey from there, while some of the visitors were U.S. citizens from a nearby army base.

The spokesperson clarified that fans learned the historical painting - thought to date to the year 1900 - was on display when the gallery employees, recognizing the likeness, put an notice on their digital site encouraging any the singer's followers to attend a unique tour.

The story then went viral across social media, the institution confirmed.

Social media updates describing the portrait's presence earned thousands of positive reactions, much greater than the hundred or so of engagements that the majority of its updates typically obtain.

In Hamlet, Ophelia, his wife, a young aristocrat from this nation, goes mad and dies in water.

While less well-known than the famous portrait of this figure, the artwork also shows a woman in a flowing gown lying floating in liquid, encircled by blossoms.

The image is echoed on the singer's album cover, which depicts her somewhat underwater in liquid.

"We are astonished and thrilled that this musician used this portrait from the institution as influence for her music video," a gallery head stated.

"This is, of course, a excellent chance to bring in individuals to the institution who don't know us so far."

"Swift's new album" earned the UK's largest debut week of this year, after moving 304,000 units in the first one week.

In the United States, it earned more than 4 million equivalent record units in the America in its opening week, according to the music chart, surpassing the achievement set by the British singer with her album "25" in the past.

The album is the artist's third project to lead the UK album chart in the current year, subsequent to "an earlier album" in the winter month and "The Tortured Poets Department", when it returned to the top spot in recently.

It is furthermore the first studio album the singer has put out since she declared her planned marriage to football player her partner in August and disclosed in the spring that she had retrieved rights over her earlier recordings.