🔗 Share this article

Marking a major shift in her coaching journey, the former England youth boss has resigned her post with the England WU23 national team to assume the role of head coach for NWSL expansion side Bay FC.

A New Chapter

Her appointment follows the departure of Albertin Montoya, who led the California club during its debut two seasons in the top-flight American league. Montoya stated in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the 14-team standings.

“My time with the FA has been incredible my time with the FA,” commented Coates. “It has been instrumental in my development both professionally and personally. This feels like the right moment to test my abilities in a fresh challenge.”

Proven Developer

Since taking charge in 2023, Coates managed the England U23s through fixtures including a narrow win over Norway in the European U23 League and a 4-2 friendly defeat to the United States. Making the move alongside her to the United States is her England assistant, Gemma Davies, a ex- Aston Villa manager in the WSL.

Bay FC's CEO, a one-time Football Association technical lead, highlighted Coates's credentials: “Emma is not only an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were searching for,” the CEO stated.

Club Context

The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its debut season before facing difficulties to a 13th-place finish in 2025.

The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “Our gratitude goes to Emma and Gemma for their contributions and extend our best wishes with their new challenge. They have played a pivotal part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly impacted the development of many young players who have gone on to become senior Lionesses,” he finished.

Lasting Legacy

Since taking over Mo Marley in 2023, Coates presided over the advancement of multiple players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

Discussions for successors to fill the roles has begun, as the FA looks to continue the development of the Women’s Under-23s setup in the seasons ahead.